Kermit the Frog had it wrong – it is easy being green. Just ask Kim Kardashian, the new face of Midori liqueur.

"My new favorite color? Green, of course!" Kardashian, 30, tells PEOPLE of the new endorsement deal. "I’m so excited to be the face of Midori Melon Liqueur’s new campaign."

In the "Stand Out" marketing campaign, she'll appear in advertisements and in Midori’s social media channels and will make personal appearances. The campaign begins in April.

Credit: People

Leighton Meester has been working really hard lately. While at first it seemed like she wanted fashion cred (as per her deals with Vera Wang and Missoni… and that ill-advised Marchesa jumpsuit), her latest endeavor has us wondering if she’s just in it for the cold hard cash. Why? Because she’s now repping Espoir, a South Korean cosmetic company that she doesn’t really seem to, uh, get behind.

In addition to a print ad campaign, Leighton also stars in a couple videos for the brand. In one of them, she starts off lacking a certain confidence about what she’s saying: ”Well, I love what it represents. It’s very stylish, and it’s for a girl just like me. Um, I think it’s for a woman who’s very confident and stylish and sexy. Um, and it’s very— it’s really good makeup.”

Credit: Stylite